What is my Calgary home worth?

Calgary home values vary widely by neighbourhood, size, and condition. Saunders & Co. offers a free, no-obligation confidential home valuation prepared personally by Brad Saunders. Contact us or use the valuation form on our website.

Why choose Brad Saunders as my Calgary realtor?

Brad Saunders combines luxury marketing expertise — including cinematic video, drone photography, Google Ads, and a 7-10 day pre-MLS launch strategy — with deep knowledge of Calgary's luxury market to consistently achieve top-dollar results for his clients.

What areas does Saunders & Co. serve?

Saunders & Co. serves all of Calgary and surrounding communities including Mount Royal, Aspen Woods, Springbank Hill, West Springs, Evergreen, Midnapore, Lake Bonavista, Okotoks, and Heritage Pointe.

How does the 7-10 day pre-MLS launch strategy work?

Before listing on MLS, Saunders & Co. builds anticipation through professional photography, cinematic video, targeted digital ads, and database marketing to qualified buyers — often generating multiple offers within days of going live.

How is paid advertising different from posting on social media?

Organic social posting reaches your followers — typically a few hundred people. Paid digital advertising reaches exactly the audience you target — potentially thousands of qualified buyers who fit the precise profile most likely to purchase your home. There is no comparison in reach or effectiveness.

How much is spent on advertising per listing?

Saunders & Co. invests in digital advertising as part of every full-service listing. The specific budget is calibrated to the property — higher-priced properties with larger geographic buyer pools receive proportionally larger ad investments. Brad is happy to discuss the advertising strategy for your specific property in a consultation.

Can you target buyers from specific cities?

Absolutely. For Calgary properties that appeal to inter-provincial buyers — particularly B.C. residents capitalizing on Calgary's no-income-tax advantage — we run specific campaigns targeting Vancouver, Victoria, Kelowna, and Toronto buyer demographics. This is particularly effective for properties in the $800K–$2M range.

How do you measure if the advertising is working?

We track impressions, click-through rates, video view rates, and most importantly — showing bookings and qualified inquiries attributable to each channel. Our reporting shows you exactly which advertising channels drove buyer awareness for your property.

403 465 4072 Free Valuation

5.0

Google Rating47 Reviews

$2.1B

Total Brokerage SalesProven Results

24 hrs

Fastest SaleWest Springs

1,600+

REALTOR® NetworkAlberta-Wide

15+

Years in CalgaryMarket Expertise

Digital Marketing · Saunders & Co.

Digital Advertising Process

5 paid channels. Targeting buyers by income, behaviour, and intent — wherever they are.

92%

Search Share

Google captures

403%

More Inquiries

Video listings

70%

Higher Conversion

Retargeted buyers

50–80%

Social Leads

From paid campaigns

Most agents post one photo on Facebook and call it digital marketing. Saunders & Co. runs coordinated paid campaigns across 5 channels simultaneously — each targeting a different buyer segment with content optimized for that platform's specific format and audience behaviour.

The 5 Channels

Google Search Advertising

Active home searchers — right now

When a qualified buyer in Vancouver searches "luxury homes Calgary Fish Creek" or a relocating executive searches "Parkland Calgary real estate," your listing appears at the top of results. Google Search captures 92% of all search traffic. We write compelling ad copy and manage bid strategy to ensure maximum visibility to buyers at the exact moment of search intent.

Targeting

Keywords: community names, price ranges, Calgary real estate search terms. Geographic targeting: B.C., Ontario, Alberta, and international relocation hubs.

Google Display Network

90% of internet users across 2M+ websites

High-impact visual banner and video ads displayed across Google's Display Network — reaching buyers as they browse news sites, real estate research sites, lifestyle publications, and finance sites. Display advertising builds brand awareness and keeps your listing top-of-mind for buyers who are researching but haven't yet committed to a showing.

Targeting

In-market audiences: real estate buyers, home movers, luxury home searchers. Contextual: real estate websites, home improvement, mortgage content.

YouTube Video Advertising

2 billion monthly users

Your cinematic property film runs as pre-roll and in-feed video ads on YouTube — served directly to buyers watching Calgary real estate content, home tours, and neighbourhood guides. YouTube is the world's second-largest search engine. Real estate video ads on YouTube average 30% view-through rates versus 2% for display ads. This is immersive, full-screen advertising that standard agents never deploy.

Targeting

Custom audiences: users who have searched Calgary real estate terms, watched Calgary neighbourhood videos, or match high-income demographic profiles.

Facebook & Instagram Advertising

Targeted by income, life events, and behaviour

Facebook and Instagram's targeting allows us to define your buyer with remarkable precision — household income above $150K, homeowner status, life events (marriage, growing family, relocation), engagement with Calgary real estate content, and lookalike audiences based on recent buyers in your community. Carousel ads showcasing multiple rooms run alongside video ads in the feed and stories.

Targeting

Demographics: income bands, homeowner status. Behaviours: real estate website visitors, mortgage researching. Life events: recently moved, getting married, starting a family.

Retargeting Campaigns

The 97% who didn't inquire on first visit

Of all buyers who view your listing online, 97% don't reach out the first time. Retargeting follows these interested buyers — displaying your property across websites, social platforms, and YouTube as they continue their research. Our campaigns follow qualified visitors for up to 30 days, re-engaging them with different angles of your home until they're ready to act.

Targeting

Custom audiences: visitors to your specific listing page, MLS searches in your community, and lookalike audiences. Duration: 7-30 day follow windows.

Advertising FAQ

Photography Process Video Marketing Pre-MLS Strategy Multiple Offers

Free Home Valuation

Get Full Digital Marketing for Your Home

Get a free, confidential market analysis from Brad Saunders — Calgary's luxury real estate specialist. No obligation. No automated estimates.

Confidential · No obligation · No automated estimates